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The original dating service will be rebranded as Bumble Honey.“Whitney’s vision extended well beyond dating from the beginning,” says Andreev, who owns a majority stake in Bumble.



Before she launched the company, she didn’t even identify as a feminist.Like many single millennials, Ashley and Connor met cute the modern way: They matched on Bumble, the dating app where people swipe through potential partners but only women are allowed to initiate a conversation, and started texting.But when Ashley asked an innocent question about work, Connor launched into a misogynistic rant in which he called her a “gold-digging whore.” Bumble’s response, a fiery blog post now known as the “Dear Connor” letter, quickly went viral.Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.

After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for Bumble Bizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent.

“Feminism wasn’t really at the top of my vocabulary,” says Wolfe.